Carriere Switch

Deze vacature is ouder dan 40 dagen...

4

sollicitanten

Reddingsgeld om snel wat extra geld te bekomen in tijden van nood. Lenen t/m Euro 300,- met een looptijd van 10 tot 28 dagen.

ORGANISATION
Kraft Foods is the world's second largest food and beverage company, with annual revenues of more than USD42 billion. For more than 100 years, the company has been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favourite Kraft brands.
Kraft markets a broad portfolio of iconic brands in 155 countries, including 9 brands with revenue of more than USD1 billion, such as Kraft, Jacobs, Milka, Nabisco, Philadelphia and Oscar Mayer. Since 2007, LU Biscuits joined Kraft Foods and is one of the company’s top-selling brands like Prince, TUC with products available in 100 countries and revenues exceeding USD1 billion globally.
More than 80% of the revenues come from products that hold the Number One share position in their respective categories. And more than 50% of the revenue is driven by categories with a market share twice the size of the nearest competitor.
Kraft employs 98,000 employees and has 168 facilities manufacturing and processing delicious food that consumers can feel good about.
Kraft became a fully independent company on March 30 2007, and is listed in the Standard & Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability.

POSITION

To Work in Marketing is to find out what consumers want and to come up with new ways of satisfying their needs. We do this by leveraging the strength of our existing world-class brands and by creating new food products to meet the changing needs of the consumer.

Marketing is what we do best at Kraft Foods and developing strong marketing leaders is what we pride ourselves on. Our emphasis and approach to employee development sets us apart from other organizations. Not only do we offer world-class training to build your marketing, business, and leadership expertise, but we provide a wide range of opportunities/business experiences for our people and then challenge them to make an impact.

Marketing professionals at Kraft Foods are general managers of their brands. They lead projects, innovatively manage the brand, and grow the business.


To strengthen our team, we are currently searching for

Experienced Marketing Talent


Responsibilities

• Define on a yearly basis the brand strategy and plans. Be responsible for realising volume, revenue, profit and market share for each brand.
• Devise plans which are based on thorough analyses of market dynamics, brand performance and our consumer insight information. You will use all available information (continuous and ad hoc research) for translating and aligning local market and consumer information relevant to the brand as incorporated in the Brand Equity Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
• Help create improvement programs for products or productivity to meet and exceed the existing objectives. You will have frequent contacts with our stakeholders in the Product Change Management Team, Production and R&D departments.
• Involvement in growth initiatives in local market relevant for your specific brand(s), including trade materials, sales communication launch plan, communication and support, POS execution, etc.
• Opportunities to be involved in European projects on innovation. For this cooperation with the international team and European colleagues will be needed.
• Put forward propositions on continuous basis to optimise the marketing mix of your products.
• Work together with customer marketing to align promotion policies with the « above the line » support. Participate in the development of an effective communication policy and sound media planning.
• Act as an ambassador for your brand within the organisation.
PROFILE
• University Degree
• If possible a consumer focused marketing experience in consumer products with a preference to individuals with high-tiered consumer packaged goods experience focused in food and beverage
• Enthusiastic, open and communicative.
• Customer focused with a drive for results.
• Open for innovation, creative, a real problem solver and hands on.
• Analytical, organized and able to think strategically
• Pro-active with a winners mentality
• Interested in consumer insight and research
• A team player, but can also work autonomously.
• Networker who likes to work with different disciplines
• Speak Dutch and/or French in combination with a sound knowledge of English.

OUR OFFER

We offer you a unique opportunity to work for a leading FMCG company with strong brands and a growth strategy, an attractive remuneration package and extralegal advantages. You will have access to substantial training opportunities and the possibility to develop yourself, both nationally and internationally. All within a healthy work climate.